New brand creation for the event ‘Live Science’. This dynamic new event housed two science based activations: Boeing's interactive exhibition ‘Above and Beyond’ and the ‘Lema’ run workshops. The target market is primarily UAE Nationals (grades 3 - 7) and secondly looked to attract expatriots. The essence of the brand should be intriguing, engaging and accessible. It should talk directly to both the children and parents alike.
Creative Director: Glen Impey
Art Director: Osama Elcontar
Graphic Design: Waleed A Kaddour